LED enterprise transformation into a dilemma to embrace
LED enterprise transformation into a dilemma to embrace "Internet +" is the way out?
The fifth plenum of the 18th central committee of the communist party of China (CPC) is being held in Beijing, and the 13th five-year plan is the focus of the meeting, the China economic times reported. At the node period of China's economic transformation, this plan will be related to the future of the specific blueprint of economic structural reform, thus attracting industry speculation and attention. As the first five years to implement the "made in China 2025" plan, the transformation and upgrading of the manufacturing industry is seen as the focus of the 13th five-year plan.
According to the first phase of the "made in China 2025" plan, during the 13th five-year plan period, industrialization will be basically realized, the status of the manufacturing industry as a major country will be further consolidated, and the level of information technology in the manufacturing industry will be greatly improved. We have mastered key core technologies in a number of key areas, strengthened our competitiveness in competitive areas, and improved the quality of our products. Significant progress has been made in digitalization, networking and intellectualization of the manufacturing industry. Energy consumption, material consumption and pollutant emissions per unit of industrial added value in key industries decreased significantly.
This is because China's traditional manufacturing industry is facing a series of problems such as the slowdown of China's economic growth rate and the impact of the Internet industry, and China's transformation from a manufacturing power to a manufacturing power needs the transformation and upgrading of manufacturing enterprises.
LED lighting industry transformation dilemma
So, in the process of traditional enterprises seeking transformation, what are the actual exploration and outlet? Is the choice of fine processing or get through the whole industrial chain, is cross-industry development or continue to expand the market? Here are two examples from lighting, a typical manufacturing industry. Two different development paths may be worth learning from.
In recent years, brought from incandescent lamp exit national initiative LED replacement tide, lighting industry is undergoing a revolution of new light source, now gradually popularization of LED products along with the increase in the number of enterprises to join the lighting industry and constantly fought a price war, at the same time, the traditional enterprise is facing the impact of the Internet and economic downward pressure, LED lighting industry is already "blue ocean" become "red sea", the enterprise survival situation is grim.
According to data from the National Bureau of Statistics, in the first half of 2015, there were 579 LED lighting companies in China with losses of 22.18%, 8.6 percentage points higher than that of the national light industry. According to LEDinside, a research firm, the average unit price of leds has fallen by 30-40% this year, while the industry's output has grown by only 2%, to $14.52 billion.
Geng bo, deputy secretary general of national semiconductor lighting research and development and industry alliance, said in an interview recently that under the environment, investment in infrastructure construction, one of the "three carriages", is slowing down. However, the downstream application market of LED is in the situation of excessive competition caused by product homogenization. The demand of enterprises and the market is fragmented, the market needs to be standardized, and the market is in the stage of industry reshuffle. When traditional lighting products are replaced with LED lighting products with a long life, the fixed market share is replaced. What is the future market space? This is the industry's concern.
Integration of the whole industrial chain embraces "Internet +"
Ge jie, a researcher at the institute of integrated circuits of sadie think tank, said in an interview recently that the LED industry has also been hit by the economic downturn this year, which is reflected in low corporate profits and financing difficulties for small and medium-sized enterprises. With the development of intelligent lighting, many enterprises in other industries enter the LED industry, resulting in overcapacity and further deterioration of the market competition environment. In addition, product prices fell, profit space compression.
As for the transformation and upgrading of lighting enterprises, geng bo believes that on the one hand, they should strengthen their independent research and development capacity, and at the same time, they should seek transformation in production, management, technology and other aspects of the enterprise, so as to cultivate new market opportunities and business models. On the other hand, think about how to move from traditional manufacturing to smart manufacturing, how to move from the whole alternative market to the smart lighting market. It can be combined with smart city or the concept of information "Internet plus", which is the general trend of industry transformation.
China lighting lighting sharing union President, chongqing wo sheng joint industrial co., LTD., chairman of Wang Shunbo is in accordance with the policy thinking to seek the transformation and upgrading, he chose new the starting point of the railway building in chongqing "china-eu wisdom light", in integrating the whole industrial chain upstream and downstream enterprises, the future will be, by means of cross-border electricity to go out and made in China. Wang Shunbo think walking in the semiconductor lighting industry in China and around the world in the same starting line, while China's strong production capacity and improve the quality of our products can be the product sells in distant markets overseas, while the chip encapsulation and epitaxial wafer production there are vicious competition, but the application in the field of luminous space is infinite, from the lighting to the intelligence community to wisdom city, is not just lighting and lighting, also including the application of photoelectric display, and other change people life style.
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Ge jie suggested that the transformation and upgrading of LED enterprises, first, to improve the technical level and product quality, second, should tap market segments, take the line of differentiation, third, joint innovation, research and development of common technology.
Market segmentation industry symbiosis
Industry transformation needs to be driven by both technology and business models, geng said. This round of industrial transformation needs to solve the hard obstacles in power and cost through technological innovation. Only by breaking through this bottleneck can we form truly valuable products. In the future, it is also a choice for lighting enterprises to do market segmentation, which is full of imagination space and market opportunities, such as exploring the infrared field, expanding the market of deep ultraviolet LED, etc., and combining them with agriculture, biology and health care from the perspective of photoelectric application.
And the capital market LED industry merger and integration case, perhaps more indicative of the direction of the industry. According to relevant data, since the beginning of this year, nearly 30 mergers and acquisitions have taken place in the LED industry, with the total amount of mergers and acquisitions exceeding 28 billion yuan, covering all links of the LED industry chain.
Recently, the domestic well-known LED chip and epitaxial wafer producers harmony technology mergers and acquisitions of domestic only a production of deep uv LED Jason electric (formerly the world bank group member IFC as its major shareholders), the move has attracted wide attention in the field of capital market and lighting, the LED blue green market under the present situation of the "red sea", the field of deep uv LED was opened a large new "blue ocean" of health industry.
"Deep ultraviolet light, which refers to light waves with wavelengths between 100 nanometers and 280 nanometers, has bactericidal functions and is of great application value in lighting, medical treatment, high-density information storage and confidential communication." Zhang guohua, chairman and general manager of jieseng electric, said that deep ultraviolet LED can be used in a wide range of applications, including disinfection of drinking water, air, beverages, medical packaging, household refrigerators, etc., as well as disinfection of surgical instruments, photochemical catalysis, ink curing, etc.
Liang xudong, chairman of yuanrong technology, said in an interview that his company plans to set up a large platform of "yuanrong health" in shenzhen to explore the uv LED market. Jieseng electric will realize the independent research and innovation of deep uv technology in China, and establish its international status. Facing the vast and relatively blank market of deep uv, yuanrong technology is ready to help it complete the reform and leap of market, build the production base of deep uv chip, and realize the creation in China.
"At present, many well-known LED chip manufacturers in China are still in the exploration stage of deep ultraviolet chip, and the actual products have reached the mass production scale is very small. With the acquisition, yuanrong technology has made a big push into the field of healthcare and has obvious first-mover advantage." Geng bo thinks.
In the past few years, the industry is accelerating the integration and merger of capital, which indicates that the industry is accelerating the integration. In the future, the industry may not only struggle for brands, technologies and channels, but also struggle for capital strength, which is also the resource of the industry competition
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